Tânia Carreiras

As a brand new real estate agent in Ericeira, Portugal, I'm thrilled to combine my passion
for real estate with my expertise in home staging, my strong financial acumen, and my
unwavering commitment to providing exceptional customer service. My background as a
Senior Governance Officer for a bank has equipped me with the skills and knowledge to
navigate complex financial transactions, manage risk effectively, and prioritize my
clients&; needs. Additionally, my experience running my own thriving home staging
business has instilled in me a deep understanding of interior design, property
presentation, and the ability to maximize a home's appeal. Alongside my real estate
endeavors, my husband and I have also worked hand in hand over the past two decades,
renovating, building, and developing properties into attractive and valuable homes. This
hands-on experience has provided me with invaluable insights into the construction
process, property valuation, and the ability to identify potential renovation opportunities
that can significantly enhance a property value.

Target Buyers:
 Investment Property Buyers: Leveraging my financial expertise, home staging
skills, and renovation experience, I can help investors identify properties with
strong potential returns, enhance their value through strategic staging and
targeted renovations, and optimize their rental income. My understanding of
family dynamics and lifestyle preferences will also be valuable in identifying
properties that align with investors' long-term goals.
 Relocating Families: I understand the needs and priorities of families and can
assist them in finding a home that suits their lifestyle and budget. My experience
in home staging and renovation will ensure that their new property is welcoming,
functional, and reflects their unique style. As a mom myself, I can relate to the
challenges and joys of relocating with a family and provide valuable insights to
make the transition smooth and stress-free.
 Second Home Seekers: Im passionate about helping affluent clients find their
dream second homes or vacation properties in Ericeira. My home staging
expertise and renovation experience will enable me to transform properties into
captivating spaces that perfectly align with their lifestyle preferences and
investment goals. My understanding of family dynamics and relaxation will be
instrumental in identifying properties that provide a haven for families seeking a
retreat from their busy lives.

Marketing Strategies:
 Networking with Expat Communities: I'll actively engage with the vibrant expat
community in Ericeira, participating in expat events, connecting with online
forums, and offering informative workshops on buying and owning property in
Ericeira. My home staging expertise and renovation experience will be valuable
assets in attracting and advising expat clients. Additionally, as a mom and wife, I
can connect with expat families on a personal level, understanding their unique
needs and aspirations.
 Partnering with Canadian Businesses: Collaborating with Canadian
businesses operating in Portugal will expand my reach and strengthen my
connection with the Canadian community. I'll explore cross-promotional
opportunities, referral partnerships, and joint events to attract potential clients
and showcase my unique skills as a real estate agent with home staging and
renovation expertise. My experience as a mom and wife will also be valuable in
understanding the needs and preferences of Canadian families seeking a home
away from home in Ericeira.
 Content Marketing: Ill share my knowledge and experience through informative
blog posts, social media content, and email newsletters, establishing myself as a
thought leader in the Ericeira real estate market. My focus will be on topics
relevant to my target audience, such as investment strategies, relocation guides,
lifestyle tips for living in Ericeira, home staging techniques to enhance property
value, renovation tips for maximizing return on investment, and tips for balancing
family life and real estate career.

Leveraging My Banking Experience, Home Staging Expertise, Renovation
Experience, and Mom-Wife Perspective:
 Financial Expertise: My background in finance provides me with a deep
understanding of mortgages, financing options, and investment strategies. I can
assist clients in navigating complex financial transactions, ensuring they make
informed decisions that align with their long-term financial goals. My ability to
communicate financial concepts clearly and concisely will be particularly valuable
to non-native English speakers.

 Risk Management: As a Senior Governance Officer, Ive developed a keen eye
for identifying and mitigating potential risks. Ill apply my risk management
expertise to guide clients through due diligence processes, assess investment
risks, and protect their financial interests. My experience in managing complex
situations will be invaluable in navigating the sometimes unpredictable real estate
market.
 Home Staging Expertise: My experience in home staging will be invaluable to
my real estate clients. I can help them stage their properties to maximize their
value, attract potential buyers, and achieve a quick and profitable sale. My ability
to transform spaces into captivating environments will set my services apart from
other agents. My understanding of family dynamics and aesthetics will be
particularly valuable in invitioning spaces that appeal to families seeking a
welcoming and inviting homes
 Mom-Wife Perspective: My experience as a mom and wife will bring a unique
perspective to my real estate endeavors. I understand the importance of balance,
family, and creating a welcoming environment. I can relate to the challenges and
joys of homeownership and provide valuable insights to help clients make
informed decisions that align with their familys needs and aspirations.